ANALISIS PENGARUH MEDIA SOSIAL DAN BUDAYA POP TERHADAP PERILAKU MURID KELAS V SERTA UPAYA PENGUATAN LITERASI MEDIA
Abstract
This study examines the influence of social media and popular culture on the behavior of fifth-grade students and explores strategies for strengthening media literacy at SDN 24 Batangase. In the digital era, elementary school students are increasingly exposed to various social media platforms and popular culture trends that shape their communication patterns, learning motivation, and social behavior. The objectives of this research were to analyze the level of social media use among students, identify its positive and negative impacts on student behavior, determine factors contributing to low media literacy, and formulate recommendations for media literacy reinforcement in schools. This study employed a qualitative descriptive approach supported by quantitative data, using observations, semi-structured interviews, questionnaires, and document analysis as data collection techniques. The research subjects consisted of fifth-grade students, classroom teachers, and parents. The findings indicate that social media and popular culture significantly influence students’ language use, learning concentration, social interaction, and self-confidence. While some students benefit from educational digital content, many experience decreased focus and tend to imitate viral trends without critical evaluation. The results also reveal that students’ media literacy skills are still limited, particularly in evaluating content credibility, digital ethics, and online safety. Therefore, strengthening media literacy through collaborative efforts involving schools, teachers, and parents is essential. Integrating media literacy into learning activities, utilizing popular culture positively, and providing continuous guidance are recommended to help students develop critical, responsible, and character-based digital behavior.
References
Bandura, A. (2018). Toward a psychology of human agency. Perspectives on Psychological Science, 13(2), 130–136. https://doi.org/10.1177/1745691617699280
Buckingham, D. (2019). The media education manifesto. Cambridge: Polity Press.
Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Thousand Oaks, CA: Sage Publications.
Erikson, E. H. (2018). Identity and the life cycle. New York, NY: W. W. Norton & Company.
Hobbs, R. (2017). Create to learn: Introduction to digital literacy. Malden, MA: Wiley-Blackwell.
Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi. (2022). Panduan literasi digital di satuan pendidikan. Jakarta: Kemendikbudristek.
Livingstone, S., & Third, A. (2017). Children and young people’s rights in the digital age. New Media & Society, 19(5), 657–670. https://doi.org/10.1177/1461444816686318
Montgomery, K. C., & Chester, J. (2021). Digital marketing and children’s media culture. New York, NY: The New Press.
Sugiyono. (2020). Metode penelitian pendidikan: Pendekatan kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.
UNESCO. (2018). Global framework on media and information literacy. Paris: UNESCO.
UNESCO. (2021). Media and information literacy curriculum for educators and learners. Paris: UNESCO.
Yin, R. K. (2022). Case study research and applications: Design and methods (6th ed.). Thousand Oaks, CA: Sage Publications.
