HUBUNGAN ANTARA INTENSITAS PENGGUNAAN JARINGAN KOMUNIKASI DENGAN POLA GAYA HIDUP MASYARAKAT MENGARE, BUNGAH, GRESIK
Keywords:
Communication Network, Digital Lifestyle, Coastal Society
Abstract
This study investigates the correlation between the intensity of communication network usage and lifestyle patterns among the coastal community of Mengare, Bungah, Gresik. Using a quantitative approach with an explanatory survey method, data were collected from 20 respondents through structured questionnaires. The results show that daily use of the internet, social media, and messaging apps is prevalent. Most respondents use digital media for information, entertainment, and economic activities. The study found a significant correlation between communication network usage and lifestyle changes, including consumption behavior, leisure activities, social interaction, and digital economic aspirations.
References
Amoah, P. A., Edusei, J., & Amuzu, D. (2018). Social networks and health: understanding the nuances of healthcare access between urban and rural populations. International journal of environmental research and public health, 15(5), 973.
Choi, H., Kim, S. H., & Lee, J. (2010). Role of network structure and network effects in diffusion of innovations. Industrial marketing management, 39(1), 170-177.
Ei Chew, H., LaRose, R., Steinfield, C., & Velasquez, A. (2011). The use of online social networking by rural youth and its effects on community attachment. Information, Communication & Society, 14(5), 726-747.
Eriyanto, E. (2014). Analisis Jaringan Komunikasi: Strategi Baru dalam Penelitian Ilmu Komunikasi dan Ilmu Sosial Lainnya. Prenada Media Group.
Filippini, R., Marescotti, M. E., Demartini, E., & Gaviglio, A. (2020). Social networks as drivers for technology adoption: a study from a rural mountain area in Italy. Sustainability, 12(22), 9392.
Fuller, J., Kelly, B., Sartore, G., Fragar, L., Tonna, A., Pollard, G., & Hazell, T. (2007). Use of social network analysis to describe service links for farmers' mental health. Australian Journal of Rural Health, 15(2), 99-106.
Guerrero-Ocampo, S. B., & Díaz-Puente, J. M. (2023). Social network analysis uses and contributions to innovation initiatives in rural areas: a review. Sustainability, 15(18), 14018.
Huang, L., Liang, X., Li, L., Xiao, H., & Xie, F. (2023). The impact of internet use on the well-being of rural residents. Agriculture, 13(7), 1462.
Lengyel, B., Bokányi, E., Di Clemente, R., Kertész, J., & González, M. C. (2020). The role of geography in the complex diffusion of innovations. Scientific reports, 10(1), 15065.
Montes, F., Jimenez, R. C., & Onnela, J. P. (2018). Connected but segregated: social networks in rural villages. Journal of Complex Networks, 6(5), 693-705.
Ogushi, F., Roy, C., & Kaski, K. (2025). Differences of communication activity and mobility patterns between urban and rural people. Journal of Computational Social Science, 8(2), 51.
Ozella, L., Paolotti, D., Lichand, G., Rodríguez, J. P., Haenni, S., Phuka, J., ... & Cattuto, C. (2021). Using wearable proximity sensors to characterize social contact patterns in a village of rural Malawi. EPJ Data Science, 10(1), 46.
Priatama, R. A., Onitsuka, K., Rustiadi, E., & Hoshino, S. (2019). Social interaction of indonesian rural youths in the internet age. Sustainability, 12(1), 115.
Rogers, E. M. (2003). Diffusion of innovations, 5th edn Tampa. FL: Free Press.[Google Scholar].
Soenarno, A. D., Hermawan, W. S., & Livia, L. (2022). Analisis Komunitas Online Gaya Hidup Minimalis dalam Menyikapi Konsumerisme. Jurnal Dinamika Sosial Budaya, 24(2), 405-424.
Zondo, W. N. S., & Ndoro, J. T. (2023). Attributes of Diffusion of Innovation’s Influence on Smallholder farmers’ social media adoption in Mpumalanga Province, South Africa. Sustainability, 15(5), 4017.
Choi, H., Kim, S. H., & Lee, J. (2010). Role of network structure and network effects in diffusion of innovations. Industrial marketing management, 39(1), 170-177.
Ei Chew, H., LaRose, R., Steinfield, C., & Velasquez, A. (2011). The use of online social networking by rural youth and its effects on community attachment. Information, Communication & Society, 14(5), 726-747.
Eriyanto, E. (2014). Analisis Jaringan Komunikasi: Strategi Baru dalam Penelitian Ilmu Komunikasi dan Ilmu Sosial Lainnya. Prenada Media Group.
Filippini, R., Marescotti, M. E., Demartini, E., & Gaviglio, A. (2020). Social networks as drivers for technology adoption: a study from a rural mountain area in Italy. Sustainability, 12(22), 9392.
Fuller, J., Kelly, B., Sartore, G., Fragar, L., Tonna, A., Pollard, G., & Hazell, T. (2007). Use of social network analysis to describe service links for farmers' mental health. Australian Journal of Rural Health, 15(2), 99-106.
Guerrero-Ocampo, S. B., & Díaz-Puente, J. M. (2023). Social network analysis uses and contributions to innovation initiatives in rural areas: a review. Sustainability, 15(18), 14018.
Huang, L., Liang, X., Li, L., Xiao, H., & Xie, F. (2023). The impact of internet use on the well-being of rural residents. Agriculture, 13(7), 1462.
Lengyel, B., Bokányi, E., Di Clemente, R., Kertész, J., & González, M. C. (2020). The role of geography in the complex diffusion of innovations. Scientific reports, 10(1), 15065.
Montes, F., Jimenez, R. C., & Onnela, J. P. (2018). Connected but segregated: social networks in rural villages. Journal of Complex Networks, 6(5), 693-705.
Ogushi, F., Roy, C., & Kaski, K. (2025). Differences of communication activity and mobility patterns between urban and rural people. Journal of Computational Social Science, 8(2), 51.
Ozella, L., Paolotti, D., Lichand, G., Rodríguez, J. P., Haenni, S., Phuka, J., ... & Cattuto, C. (2021). Using wearable proximity sensors to characterize social contact patterns in a village of rural Malawi. EPJ Data Science, 10(1), 46.
Priatama, R. A., Onitsuka, K., Rustiadi, E., & Hoshino, S. (2019). Social interaction of indonesian rural youths in the internet age. Sustainability, 12(1), 115.
Rogers, E. M. (2003). Diffusion of innovations, 5th edn Tampa. FL: Free Press.[Google Scholar].
Soenarno, A. D., Hermawan, W. S., & Livia, L. (2022). Analisis Komunitas Online Gaya Hidup Minimalis dalam Menyikapi Konsumerisme. Jurnal Dinamika Sosial Budaya, 24(2), 405-424.
Zondo, W. N. S., & Ndoro, J. T. (2023). Attributes of Diffusion of Innovation’s Influence on Smallholder farmers’ social media adoption in Mpumalanga Province, South Africa. Sustainability, 15(5), 4017.
Published
2025-06-30
How to Cite
Dimas Mahendra Putra, Nur Indah Dwi Prasetyaningsih, Asri Agustina, & Rio Kurniawan. (2025). HUBUNGAN ANTARA INTENSITAS PENGGUNAAN JARINGAN KOMUNIKASI DENGAN POLA GAYA HIDUP MASYARAKAT MENGARE, BUNGAH, GRESIK. Didaktik : Jurnal Ilmiah PGSD STKIP Subang, 11(02), 280 - 287. https://doi.org/10.36989/didaktik.v11i02.6876
Section
Articles
