Pengaruh Media Sosial Terhadap Sikap Kewarganegaraan Bagi Mahasiswa

Abstract

This study examines the significant influence of social media as a digital interaction space on the formation of civic attitudes among university students. The research aims to analyze how the intensity of social media use, the types of platforms accessed, and the exposure to civic-related content contribute to the development of social awareness, nationalism, and civic responsibility among undergraduate students at Institut Teknologi Bandung. This study employed a qualitative approach through literature review combined with a quantitative survey involving 100 respondents selected using Slovin’s formula. The results show that the majority of students use social media intensively, with 82% accessing digital platforms for 3–7 hours per day. Exposure to civic and national issues is also high, with 73% of respondents frequently encountering content related to public affairs, while 83% acknowledge that social media influences their understanding of socio-political issues. However, negative risks were also identified, including polarization (92%), reliance on unverified information (45%), and filter bubble effects (82%). These findings highlight the dual role of social media as both an educational tool and a potential source of misinformation. This study concludes that social media plays an important role in shaping students’ civic attitudes; however, its effectiveness is highly dependent on critical digital literacy, evaluative skills, and the internalization of national values. Strengthening digital citizenship education that integrates information literacy, digital ethics, and Pancasila values is therefore essential to build a healthy and inclusive digital ecosystem that supports the development of intelligent and responsible citizens.