ANALISIS PENGARUH PERMINTAAN DAN KEBIJAKAN PEMERINTAH TERHADAP HARGA DAGING AYAM BROILER DI KOTA BUKITTINGGI

Abstract

His study aim to analyze the influence of demand and government policy on broiler chicken prices in Bukittinggi City. The study was motivated by the observation that broiler chicken prices in Bukittinggi City rose between 2020 and 2025, a period that also saw an increase in domestic production.This research employes a quantitative descriptive approach and utilizes secondary data sources. Data were obtained from merchant questionnaires, publications by BPS (Statistic Indonesian) Bukittinggi City, and Bapanas (National Food Agency),and Indonesian government policy regulation (specifically for regions outside Java). The data analysis methods used include validity testing, reliability testing, classical assumption testing, multiple linear regression, the coefficient of determination test (R2), the F-test (simulation), and the t-test (partial).The result indicate that the F-test significance value is 0.013 which is less than 0.05 (0.013 < 0.05), this it can be concluded that demand (X1) and government policy (X2) have a significant influence on the dependent variable, broiler chicken prices (Y). The t-test shows a significance value of 0.613 for demand (X1) greater than 0.05 (0.613 > 0.05) meaning demand variable does not significantly affect broiler chicken prices (Y). Conversely, government policy (X2) shows a significance value of 0.005 less than 0.05 (0.005 < 0.05) indicating that the government policy variable has a significant influence on broiler chicken prices (Y).