PENGARUH INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN ULANG PADA UMKM KERIPIK OPAK BERKAH DI KECAMATAN SIBIRU-BIRU

Fajar Agung Leksmana; Aprinawati

doi:10.36989/didaktik.v11i04.8362

Fajar Agung Leksmana Universitas Negeri Medan
Aprinawati Universitas Negeri Medan

DOI: https://doi.org/10.36989/didaktik.v11i04.8362

Keywords: Product Innovation1, Product Quality2, Repurchase Intention3

Abstract

This study aims to analyze the effect of product innovation and product quality on repurchase intention at the UMKM Berkah Opak Chips in Sibiru-Biru District. This research was motivated by the low interest in purchasing Berkah Opak Chips in Sibiru-Biru District. The study sample involved 73 respondents, and data were collected using a questionnaire with 22 statements. The data analysis technique used was multiple linear regression. Based on the results, product innovation partially significantly influenced repurchase intention, with a calculated t-value of 7.365 and a significance level of 0.000. Similarly, product quality also partially significantly influenced repurchase intention, with a calculated t-value of 2.984 and a significance level of 0.004. Furthermore, product innovation and product quality simultaneously significantly influenced repurchase intention, as indicated by a calculated F-value of 84.039 and a significance level of 0.000. The coefficient of determination (R²) of 0.698 indicates that these two variables contribute 69,8% to explaining the variation in repurchase intention. Therefore, it can be concluded that product innovation and product quality significantly influence repurchase intention at the UMKM Berkah Opak Chips in Sibiru-Biru District.

References

Kotler, Philip dan Keller. (2014). Manajemen Pemasaran Edisi 13 Jilid 1. Jakarta: Erlangga.
Huda, M., & Shony Azar, M. A. (2021). Pengaruh Lingkungan Kerja, Stres Kerja Dan Beban Kerja Terhadap Kinerja Karyawan Pt. Forisa Nusapersada Lamongan. HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora, 13(2), 160–172.
Janna, N. M., & Herianto. (2021). Konsep Uji Validitas Dan Reliabilitas Dengan Menggunakan Spss. Jurnal Darul Dakwah Wal-Irsyad. 1-12.
Prameswari, P. G., & Akbarina, F. (2025). Pengaruh inovasi produk dan kualitas produk terhadap minat beli ulang pada UKM mie setan Kota Malang. Jurnal Ekonomi Dan Bisnis Digital, 2(3), 1772–1784.
Prathama, R. B., & Dirgantara, T. A. (2020). Pengaruh Inovasi Produk, Harga, dan Lokasi terhadap Keputusan Pembelian pada Kedai Mie Jontor di Jl. Raya Sawen Tanjung Gresik. Journal of Sustainability Business Research, 1(2).
Roswirman, R., & Elazhari, E. (2022). Pengaruh Implementasi Manajemen Mutu Terpadu dan Disiplin Kerja Terhadap Kinerja Guru pada Era New Normal di SMK Swasta PAB 2 Helvetia. All Fields of Science Journal Liaison Academia and Sosiety, 1(4), 316–333.