PENGARUH HARGA JUAL DAN VOLUME PENJUALAN TERHADAP PENDAPATAN DISTRIBUTOR PROVIDER TRI PADA PT TRIMINDO JAYA MANDIRI JAKARTA TIMUR
Abstract
This study aims to analyze the effect of selling price and sales volume on the revenue of the Tri Provider distributor at PT Trimindo Jaya Mandiri, East Jakarta. The study employed an associative quantitative approach using secondary data from monthly sales reports for January 2022 to December 2025. The sample consisted of 48 observations selected through saturated sampling. Data were analyzed using descriptive statistics, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that selling price has a positive and significant effect on revenue, with a t-value of 48.838 and a significance value of 0.000. Sales volume also has a positive and significant effect on revenue, with a t-value of 39.509 and a significance value of 0.000. Simultaneously, selling price and sales volume significantly affect revenue, with an F-value of 1,914.197 and a significance value of 0.000. The Adjusted R Square value of 0.988 indicates that both variables explain 98.8% of the variation in revenue. The findings show that integrated management of selling price and sales volume plays an important role in increasing company revenue.
Keywords: Selling Price; Sales Volume; Revenue
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